Showing up in the Google Maps "local pack" — those three business listings that appear at the top of Google results — can be the difference between a steady stream of customers and crickets.
Here's exactly how we help our clients rank there.
Step 1: Claim and Complete Your Google Business Profile
If you haven't claimed your Google Business Profile, do that first. Then fill out every single field: hours, services, photos, description, website link.
Businesses with complete profiles get 7× more clicks than those with incomplete ones.
Step 2: NAP Consistency
NAP stands for Name, Address, Phone number. These must be identical everywhere they appear online — your website, Google, Facebook, Yelp, and every other directory. Inconsistencies confuse Google and hurt your rankings.
Step 3: Get Reviews
Google heavily weighs the number and quality of reviews. After every job, ask satisfied customers to leave a Google review. Make it easy by giving them a direct link.
Step 4: Build Local Citations
A citation is any online mention of your NAP. Submit your business to local directories like the Mercer County Chamber of Commerce website, Yelp, and industry-specific directories.
Step 5: Build a Website with Local SEO
Your Google Business Profile links to your website. If your website is slow, outdated, or missing location-specific content, it weakens your entire local SEO.
At UpTrend, we build every website with local SEO in mind from day one. Ready to start ranking?